Week Three

 As I watch the videos for this week, I love what Guy Kawasaki had to say about new business models. He states A business model is different than it was twenty years ago. Today you need to be very specific with your model. Who’s your target for your service or product? He suggests to keep it simple. Also, when you come up with an idea for a business model Guy recommend asking women. Men are all about killing things. When men create a new business model, most of the time it's to "kill" another business, where women will come up with ideas and their idea is to start a business.

  I love this quote by Amar Bhide, "Startups with products that do not serve clear and important needs cannot expect to be 'discovered' by enough customers to make a difference."

  We also learned about Innovation and Creativity. I have often heard about companies where they will have pool tables, skateboarding, basketball and other fun games in the office. There set up would be relaxing, with fun chairs and couches, open offices, relax clothing, etc. I have wondered about these businesses yet after my studies this week; I can see how these things keep the creative juices flowing. If you are stuck on an idea, do something you have never done before. Some offices will have their staff doodle or color during a production meeting as this helps to keep that creativity alive.

  There was a lot to read this week. Reading is tough for me as with only two hours of sleep a night; if I open a book, I will fall right to sleep, so what can take 20 minutes for someone, often takes me 12 or more hours. Everything I have read this week has been fascinating and helpful in my everyday life.

   For this week in the $100 challenge, I worked on the name of my business, which will be "Hot Unicorn Mud," translation Hot Fudge. I have also figured out how much it will cost to prepare each jar and how much I will be selling it. The cost of the supplies is $2.24 per jar. I will be selling them for $8.00 per jar. I should have a good market as most everyone loves Hot Fudge. I will be selling online and word of mouth. My first sales will be this Saturday. We shall see how I do.